Before the pandemic, loneliness was already a burden affecting the health and well-being of
students. The COVID-19 pandemic, with mandated isolations and closures of campuses …

In response to the Journal of Marketing Education special issue on teaching turmoil and
triumphs in times of crisis, we develop and test a student anxiety, preparation and learning …

This study examined the impact of shared responsibility on the relationship between
marketing and other business students' coping strategies and their satisfaction with the rapid …

The global pandemic in 2020 caused by Covid-19 required marketing educators to quickly
adapt to pandemic pedagogy. It also abruptly curtailed in-person large gatherings, including …

Several studies show that while collegiate sales programs effectively prepare students for
sales careers, there are various opportunities to improve. In this research, we look at how …

Few academic disciplines make as frequent use of experiential learning exercises as
marketing and sales. This is particularly true in selling courses, where a sales role play often …

We develop an AI and AI-human-based model for salesforce hiring using recordings of
conversational video interviews that involve two-sided, back-and-forth interactions with …

Growth in demand for qualified salespeople has resulted in an increase in both university
sales programs and the number of schools that want to transition their programs into sales …

The presence and influence of university-based sales centers are growing at a substantial
rate, with 61 universities having membership in the University Sales Center Alliance (USCA) …

Competitive events represent a major component of 4-H programming. These events are
typically held in person; however, unforeseen circumstances, like the COVID-19 pandemic …