The stakeholder perspective is an alternative way of understanding how companies and
people create value and trade with each other. Freeman, Harrison and Zyglidopoulos …

Prior research has established the key impact of customers' Big Five personality traits (eg,
agreeableness/conscientiousness) on their brand engagement, suggesting that individuals …

Addressing the recent appreciation of value co-creation lying with multiple stakeholders
beyond the consumer, this paper explores the motives and resources for value co-creation …

Purpose: The goal of the article is to systematize the literature related to the role of
stakeholder engagement in corporate social practices and related disclosures by identifying …

Extant research investigates a firm's ability to manage co-creation with one type of
stakeholder during the innovation process, rather than co-creation with multiple …

This conceptual paper argues that the marketing discipline should move away from its rather
restrictive focus on customers toward a view of marketing that acknowledges the …

Projects transform organisational processes as they deliver physical artefacts and spaces.
Yet in the existing literature, there is relatively little attention to how project delivery …

Consumer engagement has been heralded as strategic in facilitating sales growth,
competitive advantage, and profitability. Expanding the notion of consumer engagement to …

While consumer engagement and value cocreation research proliferate, it is important to
explore these concepts from an ecosystem-based multi-stakeholder perspective as …

In this study, attention is turned to those actors who orchestrate innovation networks; their
types, roles and capabilities. We assert that the type of orchestrator and what they (can) do …