[PDF][PDF] Understanding Student Preference for University Choice in Zambia.
KM Kayombo, S Carter - 2019 - researchgate.net
The aim of this study was to identify the principal higher education (HE) branding factors in
Zambia. These include factors students consider when choosing higher education …
Zambia. These include factors students consider when choosing higher education …
The identification, measurement and competitive positioning of a higher education institution brand in Zambia: the case of Zambia Centre for Accountancy Studies …
KM Kayombo - 2014 - ros.hw.ac.uk
The aim of this research project was to identify and measure the ZCAS brand in the higher
education (HE) sector in Zambia and, through the study, identify areas for strengthening the …
education (HE) sector in Zambia and, through the study, identify areas for strengthening the …
The Intention of Origin Influence Image Country to Buy Smartphone in Indonesia: Case Study on Samsung Brand
H Hendro, TYR Syah - Journal of Multidisciplinary Academic, 2020 - kemalapublisher.com
The purpose of this study to determine effect of origin image country and purchase intention
with mediation of brand equity and brand preference. Here, we collect the data from 106 …
with mediation of brand equity and brand preference. Here, we collect the data from 106 …