Theoretical models have become increasingly complex, but the dual-phase structural
equation modelling (SEM) and artificial neural network analysis can be used by scholars to …

Metaverse technology has recreated real-world surroundings into a virtual setting that has
caught the attention of many consumers and brands. Metaverse platforms are facilitating …

In recent years, there has been proliferation of grocery mobile apps as grocery shopping on
mobile has found increasing acceptance among customers accelerated by multiple factors …

Topical treatments with structural equation modelling (SEM) and an artificial neural network
(ANN), including a wide range of concepts, benefits, challenges and anxieties, have …

This study presents a review of literature on the usage of artificial neural networks (ANNs)
architecture contribution method and structural equation modeling (SEM), and proposes a …

With the rising popularity of voice assistants like Alexa, Siri, etc., understanding the service
gaps experienced by customers has become imperative. In unison, limited studies are …

We propose a routine for combining partial least squares-structural equation modeling (PLS-
SEM) with selected machine learning (ML) algorithms to exploit the two method's causal …

In the current landscape, smartwatches have gained popularity as wearable devices thanks
to their fitness tracking and health monitoring capabilities. However, the abundance of …

Amidst the digital revolution, consumer wellness services have been transformed by the
proliferation of health and fitness apps (HFAs). Leveraging the information systems …

Online reviews affect consumer purchase decisions and become prevalent in different
sectors. Platforms elicit useful reviews by allowing consumers to vote for helpfulness. The …