Product service bundle (PSB) is a marketing strategy that offers attractive product-service
packages with competitive pricing to ensure sustained profitability. However, designing …

In the context of the impact of advertisement IOT technology, the paper seeks to clarify the
critical issues, specifically for telecommunication that deals with the novel technology but …

Organizations must improve decisional quality, and the continuous usage of data mining
techniques is a crucial issue for management. This issue mostly involves an individual's …

To create a personalized E-CRM recommendation system, the electronic customer
relationship management system needs to investigate low accuracy and lack of …

Electronic customer relationship management (E-CRM) is a growing technology that has
already captured the attention and focus of researchers. The important development in end …

Artan rekabet koşulları karşısında işletmelerin uzun dönemli rekabet üstünlüğü
sağlayabilmeleri için var olan kaynakları etkin ve verimli bir şekilde kullanması …

The purpose of this study is to examine the relationship between psychological contract
breach (PCB) and psychological contract violation (PCV), and the extent to which this …

This research investigates the technology acceptance model (TAM) in the US Cooperative
Extension Service (CES) regarding the adoption of customer relationship management …

The emergence of technology in the modern world has profoundly transformed various
aspects of life, industries, and society. It has led to substantial advancements and changes …

Regardless of how intense the competition in industrial marketing becomes, only consumer
loyalty provides consistent and long-term revenue growth for any type of firm. e-Customer …