Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on
neuroscientific tools to explore the underlying neural processes and behavioral implications …

Consumer neuroscience—as a valuable complement to traditional, largely behavioral,
research methods—is attracting increasing interest from researchers of marketing and …

Purpose This study aims to illuminate the contribution of neurophysiological techniques in
the field of marketing and consumer decision-making and to highlight avenues and research …

The limitations of self-report techniques (ie, questionnaires or surveys) in measuring
consumer response to advertising stimuli have necessitated more objective and accurate …

Purpose This paper aims to propose a conceptual model which can be used in tourism and
hospitality organizations to nurture human behavior change in favor of people and the …

Neuromarketing is the field of studying neural signals to comprehend consumer behavior,
which can help improve marketing strategies. In the recent past, scholars have conducted …

Plastic can be used for many things and at the same time is the most versatile material in our
modern world. However, the uncontrolled and unprecedented use of plastic comes to its …

The research was conducted to know the impact of changes in distribution strategies and
prices on buying decisions made by retail stores or minimarkets due to government policies …

In Western society, the fresh-cut fruit market is experiencing significant growth, especially in
Italy, where, in 2019, the fresh-cut fruit sales volume increased by 35% compared with the …

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan layanan cash on delivery
terhadap keputusan pembelian dengan dimoderasi variabel kepuasan pelanggan. Metode …