The authors update and extend their 1978 review of conjoint analysis. In addition to
discussing several new developments, they consider alternative approaches for measuring …

More than 50% of Australians own shares either directly or through managed funds. As
thebaby boomers' age, government policy is encouraging individuals to take responsibility …

This study utilizes an analysis technique commonly used in marketing, the conjoint analysis
method, to examine the relative utilities of a set of beef steak characteristics considered by a …

Abstract Adaptive Conjoint Analysis (aca) from Sawtooth Software is a very popular software
package for collecting and analyzing conjoint data. This paper compares aca to the more …

Zu den Erkenntnissen, die in dieser Arbeit festgehalten sind, haben mehrere Kollegen
entscheidend beigetragen. Dies liegt in der Natur der Sache, da effiziente Forschung nur im …

This paper examines the internal predictive validity of four multiattribute preference
models:(a) a self-explicated model with equal importance weights;(b) a self-explicated …

This study utilizes an analysis technique commonly used in marketing, the conjoint method,
to examine the relative utilities of a set of beef steak characteristics considered by a national …

The quality of a grasp can often be measured as the magnitude within which any external
wrench is resistible by" unit grasp force". In this paper, we present a numerical algorithm to …

At first, the automotive manager had only one simple question:“What price premium does the
brand value of my models allow me to demand on the market?” In this article, we would like …

Practitioners and academicians have invested considerable time and effort attempting to
model consumer preferences. Conjoint analysis is one method of modeling consumer …