Purpose This paper aims to advance the international marketing debate by presenting the
results of a structured literature review (SLR) focusing on Big Data implementation in …

Purpose Internet of things (IoT) and big data (BD) could change how the societies function.
This paper explores the role of IoT and BD and their impact on customer relationship …

Abstract In 1990, Gilles Deleuze published Postscript on the Societies of Control, an
introduction to the potentially suffocating reality of the nascent control society. This thirty-year …

Improvements to customer experience give companies a competitive advantage, as
understanding customers' behaviors allows e-commerce companies to enhance their …

E-Marketing, Manajemen Digital Marketing, Pemasaran Digital Produk Dalam Bidang
Pertanian, dan Pemasaran Digital Produk dalam Bidang Peternakan,. Kami menyadari …

This study aims to test and analyze segmenting, targeting and positioning strategies for
consumer purchasing decisions in the digital era. This type of research is quantitative …

Malaysia's online retail industry is growing sophisticated for the past years and is not
expected to stop growing in the following years. Meanwhile, customers are becoming …

South Africa has much to offer in terms of tourism attractions and destinations. The tourism
industry strives to meet the requirements of various forms of tourism by providing facilities …

Organizations often have difficulties to extract knowledge from data and selecting
appropriate Machine Learning algorithms in order to develop accurate Behavioural Profiles …

Customer profiling is one of the important aspects for retailers or service providers used in
analyzing consumer characteristics and needs. To build a customer profile, various …