Parasocial interaction, or the one-sided relationships individuals form with characters from
television and other media can have negative and positive outcomes. By noting the positive …

When the anthropologist Donald Horton and the sociologist R. Richard Wohl published their
essay on parasocial interactions (PSI) and parasocial relation ships (PSR), titled “Mass …

Popular personalities like social media influencers (SMIs) and traditional celebrities can not
only be used in the context of for‐profit marketing, but also help non‐profit campaigns …

This article examines issues linked to monetization on social media platforms through an
investigation of the work of social media influence in the Philippines. Based on a series of …

Influencers have been at the center point of many studies in the past few years, which have
investigated how they draw followers' attention to products and brands. However, despite …

This study explores the nature and promise of citizen engagement in Twitter during
calamities, specifically in the context of typhoon Yolanda. Through topic modeling and …

The idea that the success of media personae in attracting audiences and maintaining their
loyalty depends on the creation of a pseudo-friendship, known as para-social relationships …

Celebrity influencers are increasingly central to political discourse as they engage in, and
get engaged with, on matters of electoral importance. In this paper, using Twitter data from …

The Philippine elections had been characterized by the presence of a weak party system, a
low information environment for voters, a history of dynastic rule, and the preponderance of …

This study examines the case of basketball superstar LeBron James, who openly identifies
as a liberal. Our analysis of LeBron James' Twitter profile revealed normal distribution …