This article provides the first systematic literature review specifically about consumer-brand
relationship types since the foundational paper on brand relationships was published in …

Abstract Service recovery has attracted serious research attention in the recent past.
Purpose of this paper is to review service recovery research, classify research articles …

Brand hate: the case of Starbucks in France | Emerald Insight Books and journals Case studies
Expert Briefings Open Access Publish with us Advanced search Brand hate: the case of …

This article examines the applicability of Fournier's (1998) Brand Relationship Quality (BRQ)
framework in the hotel industry, and also investigates the effects of BRQ on hotel consumers' …

Although there has been considerable research about service failure in the last 15 years,
scholars have only recently started to examine its impact on relational constructs. This study …

A multistage approach for restaurant service enables managers to determine and focus on
the most critical stage of service failure to reduce customer dissatisfaction and defection. A …

This study analyses the relationships of the antecedents of “extreme negative affect” toward
luxury brands. The results show that the first‐order predictors of luxury brand hate were …

This study aims to examine the relationships between the restaurant attachment dimensions,
the experiential relationship quality dimensions and experiential relationship intentions. A …

Purpose The study of shame has a long tradition in intra-and inter-personal psychology. This
paper aims to investigate whether consumers can experience brand shame after self …

Purpose–This paper aims to answer two key questions focused on increasing the
understanding of consumer relationship proneness (CRP) and its role in customer …