Abstract Cause-Related Marketing (CRM) is one of the most versatile activities among the
Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched …

Consumer scepticism has attracted increasing scholarly attention in recent years. However,
the scientific understanding of the development and consequences of consumer scepticism …

The last two decades have seen a rapid increase in corporate social responsibility (CSR)
research studies in the hospitality sector. However, majority of such studies have focused …

Understanding Employee Engagement is a comprehensive source for the science and
practice of employee engagement. This book provides a rigorous and objective review of …

Ethical leadership has been shown to have a positive influence on employees' moral
behavior, but the strength of the relationship likely varies depending on several factors. We …

Unethical pro‐organizational behavior (UPB) is often visible to co‐workers; however,
reactions to UPB are rarely considered in empirical research in spite of their importance to …

This study investigated the mediating role of work meaningfulness on the relationship
between employees' perception about organization's corporate social responsibility (CSR) …

In its three decades of development, many constructs of cause-related marketing have been
tested from different perspectives and in varied contexts. However, there has not yet been an …

Social media such as Twitter generate vibrant discussions related to key sociopolitical
issues and have great ability to project various discourses into public arena. Yet, these …

Purpose A substantial, albeit scattered, body of research evidence is accumulating in the
cause-related marketing (CRM) research stream. Thus, there is a need of a systematic …