Purpose Drawing on the service-dominant logic and taking a multi-stakeholder brand value
co-creation perspective, this paper aims to investigate whether positioning a place brand …

In a gradually more hypercompetitive global tourism arena, destination marketers are
increasingly seeking effective ways to promote places through appealing place brand …

This article offers a systematic concept analysis of place identity, a concept central to place
branding, suffering from conceptual confusion. The study provides an overview of related …

This paper develops the Möbius strip as an 'ordering theory'(Sandberg and Alvesson, 2020)
that brings CCT studies into dialogue with mainstream marketing approaches. The aim is to …

Agritourism is emerging as a common solution to sustain agriculture-based communities
bereft of economic viability. Drawing from the intersecting literature of product country-of …

Entrepreneurs play a critical role in the implementation of alternative market movement
agendas. The courage and sacrifices of prosocial entrepreneurs who break from the …

Performative place branding and Brazilian smart cities: the strategic character of smart city
positioning | Emerald Insight Books and journals Case studies Expert Briefings Open …

Purpose: Women's increasing interest in eSports is an emblematic phenomenon. However,
they have been facing discriminatory sexist practices based on a discourse focused on …

Towards an experiential identity of place: the case of Manchester’s Craft and Design Centre |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

This special issue continues in the spirit of ongoing debates on the future prospects,
challenges, and limitations of the compelling academic project named Consumer Culture …