The amount of scholarly attention directed at resolving the question why people turn out to
cast a vote is vast. In a research field dominated by empirical studies–such as the one on …

The rapid rise of Twitter and other social media tools has enticed many members of
Congress to personally use these services. Such waves of technological adoption are …

The third edition of this popular, innovative and engaging textbook introduces students to the
various methods of modern social science, explaining how these have emerged, their …

Political behavior is the result of innumerable unnoticed forces and conscious deliberation is
often a rationalization of automatically triggered feelings and thoughts. Citizens are very …

This book explores the political implications of the human tendency to prioritize negative
information over positive information. Drawing on literatures in political science, psychology …

Retrospective voting models assume that offering more information to voters about their
incumbents' performance strengthens electoral accountability. However, it is unclear …

This paper develops and applies an issue ownership theory of voting that emphasizes the
role of campaigns in setting the criteria for voters to choose between candidates. It expects …

We present the results of a large, US $8.9 million campaign-wide field experiment,
conducted among 2 million moderate-and low-information persuadable voters in five …

Work in political communication has discussed the ongoing predominance of negative
news, but has offered few convincing accounts for this focus. A growing body of literature …

Providing an in-depth analysis of public opinion, including its origins in political
socialization, its role in the electoral process, and the impact of the media, American Public …