The research intended to study the consumer's buying behaviour of Ayurveda products by
examining factors that influence consumer's buying decision. Stimuli-Organism-Behaviour …

The relationship between sustainable tourism development and tourism branding has
received rising attention among scholars. Due to the complex relationship between the two …

Indonesian batik small and medium enterprises (SMEs) are rapidly growing, but they face
many challenges in developing their business. For this reason, we propose a combination of …

Ecological environment quality is increasingly becoming a critical priority in measuring the
sustainable development of modern cities. Reflecting on the reality of contemporary urban …

Social media is commonly used by governments to disseminate information related to
transparency and institutional promotion, but its potential for the dissemination of cultural …

Although place branding in cross-border (cb) areas is challenging, various cb areas with
common eco-natural and cultural characteristics are popular tourist brands in their own right …

The silversmithing artisans of Ioannina have been using traditional silversmithing
techniques, with few changes, for hundreds of years. The proliferation and the level of …

Purpose/Background: This study investigated the impact of Miao-themed souvenir toy
design on promoting tourism in Guizhou, China. The culturally diverse province has an …

This study examines how the place brand identities of seven Destination Management
Organisations (DMOs) in southern Sweden guide their sustainable tourism communication …

After the COVID-19 pandemic outburst the need to establish the image of a safe but yet
attractive city or destination became evident and city officials tried to combine destination …