Demand segmentation and sociodemographic aspects of food festivals: A study in Bahrain

M Carvache-Franco, T Hassan, O Carvache-Franco… - Plos one, 2023 - journals.plos.org
Food festivals have been a growing tourism sector in recent years due to their contributions
to a region's economic, marketing, brand, and social growth. This study analyses the …

Consumer Characteristics and Consumption Patterns of Soft Drinks

S Sinha, D Sinha, N Mittal - 2021 9th International Conference …, 2021 - ieeexplore.ieee.org
A soft drink is generally treated as very common product aimed at a very casual
consumption. Normally, not much of attention is paid to this product, which has almost …