Social media has become an integral part of our lives because of its popularity among users.
However, the dissemination of fake information has been a significant issue for marketers …

Rapid adoption of virtual-reality-assisted retail applications is inadvertently reshaping
consumer buying patterns, making it crucial for businesses to enhance their shopping …

This study investigates the influence of barriers to value co-creation (VCC) on consumers'
resistance behavior in the online B2C retailing context. The study also examines the …

Purpose The paper explores how consumer behavior for purchasing impulse products
changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic …

Emerging technology products, like AI-driven goods or electric vehicles, have the potential to
disrupt markets. However, little is still known about how to advance their adoption through …

The advancement of digital technology and the growth of e-commerce have significantly
changed the shopping channel choice behaviour (SCCB) of customers. This article presents …

Online product information provides crucial cues for consumer shopping behavior; however,
the impact of consumer-side information manipulation on non-purchase behavior (eg …

This PhD dissertation is a compendium of three published articles in internationally indexed
journals. The first publication titled Interaction between extrinsic and intrinsic online review …

Social media has become an almost ubiquitous environment for human interaction. As a
result, as the use of Social Media becomes more and more common, companies today are …

The purpose of this study is to investigate the internal and external influences affecting
online shopping trends on social commerce today. Analysing those factors through the …