Understanding product returns: A systematic literature review using machine learning and bibliometric analysis
Product Returns (PR) are an inevitable yet costly process in business, especially in the
online marketplace. How to deal with the conundrums has attracted a great deal of attention …
online marketplace. How to deal with the conundrums has attracted a great deal of attention …
How learner engagement impacts non-formal online learning outcomes through value co-creation: An empirical analysis
C Wang, T Mirzaei, T Xu, H Lin - International journal of educational …, 2022 - Springer
From the perspective of service science and its core concept of value co-creation, promoting
learner engagement is critical for learning outcomes in a non-formal online learning …
learner engagement is critical for learning outcomes in a non-formal online learning …
Cutting-edge research in social media and interactive marketing: a review and research agenda
Purpose Conceptual and empirical research over the past 20 years has moved the social
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …
Education and marketing: Decision making, spending, and consumption
Worldwide, the consumption and provision of education is one of the most resource-
intensive and consequential activities for its consumers and providers. More than 1 billion …
intensive and consequential activities for its consumers and providers. More than 1 billion …
Adoption of online education channel during the COVID-19 pandemic and associated economic lockdown: an empirical study from push–pull-mooring framework
B Nayak, SS Bhattacharyya, S Goswami… - Journal of Computers in …, 2022 - Springer
The purpose of the research was to study how the onset of COVID-19 pandemic fuelled shift
towards digitalization in the education ecosystem. The study consisted of responses from …
towards digitalization in the education ecosystem. The study consisted of responses from …
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior
Following trends in entertainment streaming services, online educational platforms are
increasingly offering users flexible “on-demand” content options. It is important to …
increasingly offering users flexible “on-demand” content options. It is important to …
Industry-sensitive language modeling for business
We introduce BusinessBERT, a new industry-sensitive language model for business
applications. The key novelty of our model lies in incorporating industry information to …
applications. The key novelty of our model lies in incorporating industry information to …
Developing a value-based online learning model to predict learners' reactions to internet entrepreneurship education: The moderating role of platform type
TH Tseng, TY Wu, YH Lian, BK Zhuang - The International Journal of …, 2023 - Elsevier
As people spent more time on online learning during the pandemic, this created many
opportunities for online learning platforms to introduce courses to teach the knowledge and …
opportunities for online learning platforms to introduce courses to teach the knowledge and …
TM-OKC: AN UNSUPERVISED TOPIC MODEL FOR TEXT IN ONLINE KNOWLEDGE COMMUNITIES.
D Zhang, K Zhang, Y Yang, DA Schweidel - MIS Quarterly, 2024 - search.ebscohost.com
Online knowledge communities (OKCs), such as question-and-answer sites, have become
increasingly popular venues for knowledge sharing. Accordingly, it is necessary for …
increasingly popular venues for knowledge sharing. Accordingly, it is necessary for …
Changing learning paradigms: an interplay of Digital Taylorism and technostress on perceived employability
Purpose Massive open online courses (MOOCs), a Taylorist attempt to automate instruction,
help make course delivery more efficient, economical and better. As an implementation of …
help make course delivery more efficient, economical and better. As an implementation of …