The aim of this study is to consolidate the state of mobile commerce consumer research from
2001 to 2022. Based on a systematic literature review employing a bibliometric technique …

Purpose Despite a growing interest in investigating green skepticism, there has been a
paucity of effort in synthesizing green skepticism research. This study aims to synthesize …

Purpose Gamification in mobile apps has emerged as a compelling strategy to foster firm's
relationships with their customers through mobile applications. This study utilizes a meta …

Gamification, an outcome of technological advancement, serves as a promising
environmental communication strategy to promote green behavior. However, little is known …

Gamification involves using game design elements in non-game contexts. It is an emerging
strategy that, being able to motivate consumer engagement with brands, has been …

The emergence of digitalisation and COVID-19 have induced notable lifestyle changes. For
example, contactless online-offline engagement remains popular even after the reopening …

Purpose The study identifies barriers all stakeholders face in the returns management
process. The pressing issue of online product returns significantly erodes the net profit …

The aim of this paper is to explore how mega‐influencers' electronic word of mouth (eWOM)
messages on social media influence consumers' brand attitudes in duopolistic markets …

Virtual clothes consumption is part of the digital virtual consumption practices of the global
NFT phenomenon and the global digital fashion trend. While cutting‐edge technologies …

The end of the twentieth century saw increased research on sustainability issues,
particularly consumer consumption patterns and their environmental impact. As consumers …