Exploring price tolerance in online retail: A comparative analysis of price comparison website use and repeat purchases
J Berends, TJ Gerpott - Electronic Commerce Research, 2023 - Springer
The present empirical study is the first research to examine how the price tolerance of online
buyers correlates with price comparison website (PCW) usage and customer relationship …
buyers correlates with price comparison website (PCW) usage and customer relationship …
基于互动视角的数字营销研究: 整合框架与未来展望
王永贵， 张思祺， 张二伟， 洪心如 - 财经论丛, 2024 - cjlc.zufe.edu.cn
人工智能, 区块链, 大数据, 云计算等颠覆性信息技术对市场营销带来了前所未有的影响,
数字营销逐渐成为学术界与实践界关注的前沿焦点. 然而, 在研究文献数量急剧增长的同时 …
数字营销逐渐成为学术界与实践界关注的前沿焦点. 然而, 在研究文献数量急剧增长的同时 …
Determinant of online shopping intention: Satisfaction as an intermediary
S Sukesi - Journal of Innovation in Business and Economics, 2023 - ejournal.umm.ac.id
Conducted with a sample size of 120, the research employed structural equation modeling
for analysis. The findings revealed several influential factors, including perceived trust …
for analysis. The findings revealed several influential factors, including perceived trust …
Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products
X Leng, X Zhou, S Wang, Y Xiang - Frontiers in Psychology, 2022 - frontiersin.org
Introduction There is a common phenomenon of tactile missing in online retail. How to
realize consumer tactile compensation is a consensus problem in the field of e-commerce …
realize consumer tactile compensation is a consensus problem in the field of e-commerce …
Digital Marketing Research Based on Interactive Perspective: Integrated Framework and Future Direction
W Yonggui, Z Siqi, Z Erwei, H Xinru - Collected Essays on Finance …, 2024 - cjlc.zufe.edu.cn
Disruptive information technologies such as artificial intelligence, blockchain, big data, cloud
computing have exerted unprecedented impacts on marketing, with digital marketing …
computing have exerted unprecedented impacts on marketing, with digital marketing …
Proposal for a real-time testing platform applied to tactile e-commerce
PVA Alves - 2023 - repositorio.ufrn.br
This work aims to develop a real-time testing platform for tactile internet systems. The
platform consists of a master device (tactile glove), a communication channel with …
platform consists of a master device (tactile glove), a communication channel with …