A Kirmani, AR Rao - Journal of marketing, 2000 - journals.sagepub.com
Recent research in information economics has focused on signals as mechanisms to solve problems that arise under asymmetric information. A firm or individual credibly …
Online influencer marketing (OIM) has become an integral component of brands' marketing strategies; however, marketers lack an adequate understanding of its scope, effectiveness …
The use of chatbots to manage online interactions with consumers poses additional ethical challenges linked to the use of artificial intelligence (AI) applications and opens up new …
Recent years have seen the emergence of physical products that are digitally networked with other products and with information systems to enable complex business scenarios in …
Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust | Emerald Insight Books and journals Case studies Expert Briefings Open …
KY Goh, CS Heng, Z Lin - Information systems research, 2013 - pubsonline.informs.org
Despite the popular use of social media by consumers and marketers, empirical research investigating their economic values still lags. In this study, we integrate qualitative user …
Y Lin, LY Wu - Journal of business research, 2014 - Elsevier
This study investigates the role of dynamic capabilities in the resource-based view framework, and also explores the relationships among different resources, different dynamic …
YS Chen, CH Chang - Journal of business ethics, 2013 - Springer
The paper explores the influence of greenwash on green trust and discusses the mediation roles of green consumer confusion and green perceived risk. The research object of this …
IB Hong - International journal of information management, 2015 - Elsevier
This article provides, through a survey of 295 college students, an empirical analysis of the effects of situational involvement, perceived risk and trust expectation on the consumer's …