[HTML][HTML] Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator
JR Hanaysha - International Journal of Information Management Data …, 2022 - Elsevier
The main aim of this paper was to investigate the effect of four features of social media
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …
An examination of social media advertising features, brand engagement and purchase intention in the fast food industry
JR Hanaysha - British Food Journal, 2022 - emerald.com
Purpose This study aimed to investigate the impact of social media advertising features
(interactivity, perceived relevance, informativeness and entertainment) on brand …
(interactivity, perceived relevance, informativeness and entertainment) on brand …
Social media on the route to circular economy transition from a dialogic perspective: evidence from the agri-food industry
Purpose This paper investigates circular economy communications and stakeholder dialogic
engagement with circular economy posts published by European agri-food companies on …
engagement with circular economy posts published by European agri-food companies on …
[HTML][HTML] A social media analytics application of impression management and social presence theories to Twitter interaction analysis
This study uses social media analytics to analyze Twitter users' views, opinions, and
sentiments towards the Winter Olympics 2022. Impression Management Theory (IMT) and …
sentiments towards the Winter Olympics 2022. Impression Management Theory (IMT) and …
Social media sustainability communication: an analysis of firm behaviour and stakeholder responses
Social media communication, and its impact on individuals and firms, is becoming
increasingly important in today's age. Firms are utilizing social media channels for …
increasingly important in today's age. Firms are utilizing social media channels for …
Non-pharmaceutical interventions and the infodemic on Twitter: lessons learned from Italy during the Covid-19 pandemic
The COVID-19 pandemic changed expectations for information dissemination and use
around the globe, challenging accepted models of communications, leadership, and social …
around the globe, challenging accepted models of communications, leadership, and social …
Developing responsible consumption behaviours through social media platforms: Sustainable brand practices as message cues
Purpose This study aims to examine the underlying antecedents and psychological
mechanisms through which brand's communication of sustainable business practices in …
mechanisms through which brand's communication of sustainable business practices in …
# Circular economy–A Twitter Analytics framework analyzing Twitter data, drivers, practices, and sustainability outcomes
FA De Lima - Journal of Cleaner Production, 2022 - Elsevier
The circular economy (CE) has gained momentum among scholars, the business
community, and policymakers as it fosters the circularity of resources in production and …
community, and policymakers as it fosters the circularity of resources in production and …
Strategic problematization of sustainability reframing dissent in strategic communication for transformation
F Weder - Public Relations Inquiry, 2022 - journals.sagepub.com
Involving stakeholders in organizational decisions is essential in the present sustainability
movement, associated with the social license to operate and specific forms of …
movement, associated with the social license to operate and specific forms of …
Institutional pressures and proactive environmental strategy: The mediating effect of top managerial environment attitude and the moderating effect of new media …
X Li, N Wang, B Jiang, T Jia - Business Strategy and the …, 2023 - Wiley Online Library
Proactive environmental strategy (PES) is regarded as an effective tool to mitigate and root
out the negative effects of an enterprise's development on the environment. Although …
out the negative effects of an enterprise's development on the environment. Although …