Less than two decades after its inception, the burgeoning field of neuroaesthetics continues
to grow in interest and momentum. Despite the biological and social importance of the …

In human‐computer interaction, the visual interaction of user experience (UX) and user
interface (UI) plays an important role in enriching the quality of daily life. The purpose of our …

At the beginning of psychology, claimed that beauty is immediate pleasure, and that an
object's pleasure determines its value. In our earlier work, we found that intense pleasure …

Mental rotations of body-related stimuli are known to engage the motor system and activate
body schema. Sensorimotor deficits following spinal cord injury (SCI) alter the …

In an era of mobile Internet, the using of mobile interfaces is ineluctable in our daily life. To
some extent, the first impression of the mobile user interfaces determines users' …

Many reviews on sexual arousal in humans focus on different brain imaging methods and
behavioral observations. Although neurotransmission in the brain is mainly performed …

Data visualization is essential for interface design in human–computer interaction. With the
advances in information technology, artists and designers have used creative thoughts and …

Surrounding shape is a very important component of warning signs. Unlike colors, signal
words, and pictorials that can directly convey the surface meaning, the surrounding shapes …

Taking up a research interest as old as scientific psychology itself (Fechner, 1871; Wundt,
1874), in the 1970s, Berlyne, 1971, Berlyne, 1974 developed an extensive framework for …

Though the ride-sharing industry has grown vigorously in recent years, it suffers an excess
of perceived risks and a lack of trust, which hamper the participation of potential consumers …