Production of online word‐of‐mouth: Peer effects and the moderation of user characteristics

Y Wang, P Goes, Z Wei, D Zeng - Production and …, 2019 - journals.sagepub.com
We study peer effects on individuals' contributions to a major form of word of mouth—online
reviews. Provided by either consumers or third‐party professionals, online reviews influence …

Impact of delivery performance on online review ratings: The role of temporal distance of ratings

P Ravula - Journal of marketing analytics, 2022 - pmc.ncbi.nlm.nih.gov
Customers are increasingly using online reviews in their purchase decision-making
processes. As sellers benefit from displaying several reviews with favorable ratings, many …

Effect of individualism on online user ratings: Theory and evidence

S Banerjee, L Chai - Journal of Global Marketing, 2019 - Taylor & Francis
This research examines the effect of individualism on online user ratings. We develop a
theory based on expectation disconfirmation theory and prospect theory, and posit that user …

[图书][B] Social media and library services

L Mon - 2015 - books.google.com
The rise of social media technologies has created new ways to seek and share information
for millions of users worldwide, but also has presented new challenges for libraries in …

The causes of electronic word of mouth on food sharing platforms: the perspective of knowledge sharing motivations

HY Leong, RF Chao, TC Wu - British Food Journal, 2025 - emerald.com
Purpose This study explores how egoism and altruism as knowledge sharing motivations
influence consumers' electronic word of mouth (eWOM) intentions on food platforms. It also …

The roles of culture in online user reviews: An empirical investigation

P Kusawat, S Teerakapibal - Journal of Global Marketing, 2021 - Taylor & Francis
Electronic word-of-mouth (eWOM) is a prominent source of information that significantly
influences consumer purchase decisions. Recent literature has extensively explored the …

A Warning Approach to Mitigating Bandwagon Bias in Online Ratings: Theoretical Analysis and Experimental Investigations

D Wu, X Guo, Y Wang, G Chen - Journal of the Association for …, 2023 - aisel.aisnet.org
Current online review systems widely suffer from rating biases. Biased ratings can lead to
violations of customer trust and failures of business intelligence. Hence, both practitioners …

The effects of consumer engagement behavior on the growth of social media brand community: Evidence from an SME

X He, A Negahban - International Journal of E-Business Research …, 2017 - igi-global.com
In recent years, there has been increasing attention to how consumers' roles and behaviors
can shape and affect social media based brand communities. In this study the authors …

Ideology Prediction from Scarce and Biased Supervision: Learn to Disregard the “What” and Focus on the “How”!

C Chen, D Walker, V Saligrama - 2023 - digitalcommons.chapman.edu
We propose a novel supervised learning approach for political ideology prediction (PIP) that
is capable of predicting out-of-distribution inputs. This problem is motivated by the fact that …

Google Knows it Better? Ein Plädoyer für integrierte und wider ausschließlich verhaltensorientierte Ansätze zur strategischen Kundensegmentierung

VS Reinecke, C Wortmann - Praxis der Sinus-Milieus®: Gegenwart und …, 2018 - Springer
Der vorliegende Beitrag hat sich zum Ziel gesetzt, den aktuellen Hype um „Big Data “und
verhaltensbezogene Daten kritisch zu hinterfragen–insbesondere hinsichtlich der Eignung …