This article is a summarizing review on religiosity and consumer behavior. Review findings
from marketing literature indicate that religiosity influences consumer outcomes like …

This paper extends the growing research on the influence of religion and spiritualism on
consumer behaviour by exploring the relationship between spirituality and religiosity …

Despite the deep cultural value and strong appeal to global tourists, the Kumbh Fair has not
been explored much by researchers. This is even though the Kumbh Fair is crafting the …

This paper proposes a new conceptualisation for understanding yoga tourism through a
refined typology of yoga travellers. After an extensive literature review, we employed a …

Green HRM practices refers to as the HR practices that promotes ecological responsiveness
sustainable development of resources and involving employee's commitment and …

The airlines industry is an important sub-sector in transportation and service industry. Since
repeat business is critical to sustaining airline organizations, many have invested in various …

This study aims to explore the enablers and barriers to omnichannel retailing in India and
tries to present the omnichannel retailing strategy in the context of one of the largest FMCG …

The importance of industrial relations climate has not been given due emphasis on the study
of counterproductive work behavior. This variable in facts has great influence to synergize …

Humankind is at the threshold of a global crisis, confronting dire consequences. Worldwide
economies are scuffling with anomalous threats traversing social, economic and …

Social entrepreneurship has been positioned as a special form of entrepreneurship and is
receiving growing attention from scholars and practitioners. It is relevant to all continents and …