Mobile advertising allows retailers, service providers, and manufacturers to provide
consumers with increasingly relevant offers. The success of such campaigns depends on an …

Rapid improvements in the precision of mobile technologies now make it possible for
advertisers to go beyond real-time static location and contextual information on consumers …

Nowadays, it is possible to easily utilize positive and negative effects of neighbors on a
social network to maximize diffusion of a novel product and profit of the seller. Hence, this …

The use of Key Opinion Leader (KOL) strategy is now a widely used strategy in marketing.
KOL Usually use public figure, because it is easier to influence audiences. The effective role …

Social networks can provide sellers across the world with invaluable information about the
structure of possible influences among different members of a network, whether positive or …

Today, informational structure is organized in such a way that sellers can easily employ the
various capabilities of social networks, such as the analysis of positive and negative …

The basic problems of SME actors are capital and marketing. the internet and social media
have become widely used media in conducting marketing communication strategies. The …

This study aims to examine how electronic word-of-mouth (EWOM) of beauty products are
communicated by consumers on social media, and how the relevant brand marketer …