This study provides a review of eye-tracking as a technique for measurement of attention.
The review discusses its theoretical basis, advantages and disadvantages, data collection …

Experiential marketing is effective in influencing tourist behaviour because pleasure tourists
travel in pursuit of fantasies and positive emotions. The influences of experiential marketing …

Conflicting online reviews challenge the consumer's decision-making processes.
Furthermore, increase in visual content, both positive and negative, adds complexity. This …

Celebrity endorsement has become ubiquitous in international destination marketing, but
studies have rarely assessed the differences between the effects of endorsement by a local …

Documenting and sharing individual museum visits flourishes on social media. However,
little research exists about how peer-generated content cues shape prospective visitors' …

The COVID-19 pandemic gravely affected the travel industry, with many changes in terms of
customers' attitudes and behavior. Since people had limited ability to visit far-away …

This study examines consumers' visual attention toward tourism photographs with text
naturally embedded in landscapes and their perceived advertising effectiveness. Eye …

Social networks are a source of competitive advantage for destination management
organizations (DMOs) in promoting user-generated content. In the online environment, the …

Emotional reactions to marketing stimuli are essential to tourist destination marketing, yet
difficult to validly measure. A neuromarketing experiment was peformed to establish whether …

Purpose The use of extended reality (XR) to create memorable experiences has attracted
considerable attention, especially in tourism. Multisensory XR offers a new way of virtually …