The circular economy (CE) has emerged as a sustainable alternative to the linear model of
production and consumption of products and services. Consumers are key actors in the …

Purpose Organizational happiness has received exponential attention in recent years. To
offer an over-view for future research gap, this article produces a comprehensive review by …

The purpose of this research is to analyze how companies adopt or transition towards
circular business models through the 7Ps of the marketing mix, using 'nudges' as a support …

Marketing theory has twisted and turned with the introduction of many theoretical
innovations. Yet, despite being influenced by various critical perspectives, the general …

It has been an honor and inspiration to serve as coeditors for this special issue of the
Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research …

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been
revised and updated to reflect the fast-changing world we live in. The new state of the art …

The current sustainability labeling landscape has been accused of creating unnecessary
consumer confusion due to too much, too complex, too similar, and too ambiguous …

This paper assesses the societal benefit of transformative consumer research (TCR) through
a descriptive review of articles published in the special issues associated with the TCR …

Historically, wisdom has been considered a leading character strength for guiding personal
well‐being and the greater good. It has also been routinely considered domain‐specific …

Many scholars have examined how people implement principles of mindfulness in their day‐
to‐day consumption activities. Because buying in most cases precedes consumption, the …