Tourism is a system that has social, environmental and economic impacts on a global scale.
A system of this size has inevitable consequences. These results, which become a chronic …

Penelitian Tujuan penelitian ini adalah untuk mengetahui pengaruh self-actualization dan
gaya hidup hangout terhadap keputusan pembelian di kedai kopi kekinian pada generasi …

The tourism industry has faced several challenges over the years, due to the evolution of
technology and behavioral changes of the generations. The research focused on the new …

Penelitian ini bertujuan untuk menganalisa perbandingan perubahan faktorfaktor perilaku
keputusan pembelian konsumen generasi Y dan Z dengan penggunaan e-commerce dalam …

Purpose This study aims to explore the factors that can encourage Generation Z to continue
using Zakat, Infaq and Sodaqoh (ZIS) digital payments. The factors used to determine the …

This study aims to determine the influence of lifestyle and financial literacy against
consumptive behaviour of Generation Z in Yogyakarta during the Covid-19 pandemic. The …

Jurnal Nusantara Aplikasi Manajemen Bisnis Vol.8 No.2 Tahun 2023 Page 1 Jurnal Nusantara
Aplikasi Manajemen Bisnis Vol.8 No.2 Tahun 2023 E-ISSN : 2528-0929 P-ISSN : 2549-5291 …

The world continues to develop and change, and everything is digital-based in the current
era of disruption. The retail industry is one of the business sectors most severely impacted …

In the context of contemporary economic theories, the issue of irrationality in purchasing
behaviour gains prominence. This research aims to discern the irrational elements within the …

This paper focuses on the shopping behavior of Gen Z consumers while shopping in Jakarta
MRT station. MRT has become an alternative solution for transportations in Jakarta to get …