Sensory science has advanced significantly in the past decade and is quickly evolving to
become a key tool for predicting food product success in the marketplace. Increasingly …

Many people are understandably excited by the suggestion that the chemical senses can be
digitized; be it to deliver ambient fragrances (eg, in virtual reality or health-related …

People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …

Augmented reality (AR) tools can increase the effectiveness of traditional marketing
approaches. This study tests the effectiveness of AR advertising in the specific context of …

We live in a multisensory world. Our experiences are constructed by the stimulation of all our
senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while …

Virtual technologies will change the way we consume in the digital environment in the future.
Such technologies can provide consumers with a multi-sensory experience in contrast to the …

Mental intangibility during product evaluation remains one of the greatest drawbacks for
online purchasing. However, emerging multi-sensory Augmented Reality (m-AR) …

There is growing interest in the development of new technologies that capitalize on our
emerging understanding of the multisensory influences on flavor perception in order to …

The paper examines the effect of the recent VR technologies on consumers behaviour
providing guidelines to design a rich and immersive environment that is able to deliver high …

We present a novel quantitative approach to assessing sensory components on e-
commerce websites. The Online Sensory Marketing Index (OSMI) provides a valuable …