The aim of this study is to explore the effect of digitized customer behavior on performance in
the presence of digitized CRM as a mediating and a moderating variable. Research data …

The evolution of digital technologies and connectivity has led to a massive increase in data
generation by organizations, reassessing the effectiveness of the traditional approaches to …

This study aims at investigating the mediating role of sustainable dynamic capabilities in the
effect of social customer relationship management on sustainable competitive advantage …

The versatility of customer relationship management (CRM) systems has kept these
technologies popular over the years. These solutions have been integrated into …

Small and Medium Enterprises (SMEs), considering their limited resources and capabilities,
can harness the benefits of E-Customer Relationship Management (E-CRM) to optimize and …

Artan rekabet koşulları karşısında işletmelerin uzun dönemli rekabet üstünlüğü
sağlayabilmeleri için var olan kaynakları etkin ve verimli bir şekilde kullanması …

CRM improves competitiveness. To adopt CRM, you must know client wants and trends.
Technological Turbulence plays a vital role in the adoption of CRM. The research examines …

In today's global business environment, Customer Relationship Management (CRM) has
become key to the success of many international enterprises. Managing Customer …

One of the most important dimensions influencing the behavior of an organization towards
its external environment is customer relationship management (CRM). The main objective of …

A gestão do relacionamento com o cliente (CRM) é uma ferramenta de extrema importância
para alcançar a lealdade e impacta a satisfação, a qualidade e a confiança, que são …