BS Guy - Journal of Services Marketing, 1988 - emerald.com
This article proposes that altruistic cause organizations must adopt a new marketing perspective in order to raise funds in an increasingly difficult environment. This new …
A Sargeant - Journal of marketing management, 1999 - Taylor & Francis
The need for the development of a comprehensive model of giving behaviour has never been greater. In the UK, the proportion of households electing to support charity is …
CT Clotfelter - Economics of Education review, 2003 - Elsevier
This paper examines patterns of alumni giving, using data on two cohorts of former students from a sample of private colleges and universities. Higher levels of contributions are …
CF Runge - The Journal of Politics, 1984 - journals.uchicago.edu
Political and economic theory make extensive use of the one-period Prisoners' Dilemma (PD) to model public goods problems and collective action generally. While the PD provides …
PA Diamond, JA Hausman - Contingent valuation: a critical …, 1993 - books.google.com
Americans are concerned about the effects of the economy on the environment. Individually, some of us show this concern by donating to environmental groups. Collectively, we show …
BS Guy, WE Patton - Journal of Consumer Marketing, 1989 - academia.edu
This article proposes that altruistic cause organizations must adopt a new marketing perspective in order to raise funds in an increasingly difficult environment. This new …
J Holmes - Economics of Education Review, 2009 - Elsevier
Private institutions of higher education are highly dependent on alumni support to cover operating expenses, fund endowments and fuel large capital campaigns. For example, in …
P Diamond - Journal of Public Economics, 2006 - Elsevier
Tax-favored contributions for financing some public goods may be a useful part of optimal nonlinear income tax and expenditure policy. There are two sides to the potential gain from …
WB Harrison, SK Mitchell… - American Journal of …, 1995 - Wiley Online Library
Since college development officers supply recognition to alumni and seek donations in return a model is devised wherein this exercise of market power in the exchange is included …