Football is one of the most widely played sports in the world and it has become very popular
here in Pakistan too. But, this game is incomplete without taking care of oneself properly and …

This paper presents a research model to establish the connection between GHRM methods
and intrinsic motivation. In this GHRM and IM study, job satisfaction was the moderator, and …

The research aims to scrutinize the influence of Industry 4.0 indicators and Big Data
Analytics in innovating and transforming supply chain processes in the manufacturing sector …

Unforeseen events like natural disasters, political turmoil, or pandemics can throw supply
chain management off track. It may cause the supply chain to slow down or even halt, which …

This chapter investigates the potential of integrating multiple criteria decision-making
(MCDM) techniques with decision support systems of digital supply chain management …

In today's digital era, social networking influencers'(SMIs) ability to drive consumer purchase
behaviour has become a focal point of interest. Despite the widespread utilisation of SMIs in …

This research aims to provide a sizable empirical contribution to the growing body of
literature on the effect of SSCM on the financial success of businesses in Karachi, Pakistan …

One of the major parts of the healthcare industry is the pharmaceutical sector. When we
focus on the pharmaceutical supply chain, the process of delivering medicine is long in …

In light of the growing importance of social networking marketing (SMM) to the profitability of
tiny and medium-sized businesses (SMEs) and the relatively modest adoption rate of SMM …

Amidst a technological revolution, the Pakistani automobile manufacturing sector grapples
with transformative shifts driven by Industry 4.0 and Big Data, reshaping supply chain …