Live e-commerce shopping has attracted widespread attention in the global market, and
China is the markets with the most active users. Despite the exponential growth of live e …

In the digital era, the offer of multiple shopping channels in the retail sector has been
improved, and customers are changing their shopping habits. For this reason, supermarkets …

This study aims to examine the impact of customer experience and customer engagement
on customer satisfaction and customer loyalty in e-retailing in Indonesia. This study uses …

The purpose of this study is to develop new knowledge related to innovations in e-
commerce, which we call e-commerce innovation, and how this affects customers' …

This study aims to examine how experiential marketing and location influence customer
loyalty mediated by customer satisfaction. This study's population was Cafe Excelso Rinjani …

Live commerce (L-commerce) is an emerging distribution channel that has transformed
consumer shopping preferences. Owing to the COVID-19 pandemic, consumers' need for …

Purpose: This study is to explore how Netflix Customers' Engagement was influenced by
Instagram Content, Perceived Price, Exclusivity, and Motivation in the context of Media …

The existing literature emphasizes the importance of customer engagement and customer
dependence in service encounters. An essential and typical manifestation of customer …

This study aims to examine the impact of service recovery in building customer loyalty
through the mediating role of customer satisfaction and corporate image. This study also …

Compared to shopping in the pre-pandemic times, online shoppers have boosted their
online buying behaviors since the COVID-19 pandemic began. The study examines the role …