Relationship Between Social Network Marketing and Purchase Behavior Through Mediation of Brand Image
MT Nuseir, AI Aljumah… - … Conference on Intelligent …, 2024 - ieeexplore.ieee.org
Online social media platforms are important to improve the perception of brands. Therefore,
this research examined the Role of social media activities, namely customization …
this research examined the Role of social media activities, namely customization …
Customer-Brand Interactions and Service Failure Recovery
The internet has altered customer–brand interactions and service delivery. Online service
failures are inevitable, but social media provides opportunities for efficient service recovery …
failures are inevitable, but social media provides opportunities for efficient service recovery …
Louis Vuitton's digital strategy on Instagram. Proposal of an online campaign to promote the 2022 Fall-Winter Men Collection on Instagram
P Sánchez Zaragozá - 2022 - riunet.upv.es
[EN] Nowadays, the most popular fashion luxury brands, such as Louis Vuitton, Gucci,
Balenciaga, Hermés and Chanel, are present in most of the social networks. However, in the …
Balenciaga, Hermés and Chanel, are present in most of the social networks. However, in the …