The metaverse presents increasing potential for fashion companies. However, given its
rapid evolution, a clear understanding of the role and scope of the metaverse and its …

Metaverse technology has recreated real-world surroundings into a virtual setting that has
caught the attention of many consumers and brands. Metaverse platforms are facilitating …

Purpose This study aims to examine the use of the metaverse in tourism and hospitality to
comprehend better how the technology might shape customer journey management …

The emergence of the metaverse has opened an unbelievable online virtual world offering
real-life immersive experiences to consumers. This study examines customers' fashion …

The transitory metaverse shows promise for retail and marketing, but further academic
research is needed to fully understand its dynamics. Despite previous exploration, empirical …

Despite the growth of the metaverse, users' perception of their self-image based on the
embodied elements remains unexplored. This research explores the metaverse world's …

Metaverse-based virtual stores have transformed the retail landscape, offering consumers'
new ways to explore, engage, and find satisfaction. Virtual stores backed by metaverse have …

As an integration of cutting-edge digital technologies, the metaverse is set to revolutionize
online retailing. This study employed a well-established metaverse automotive retailing …

Purpose Metaverse is one of the decade's most exciting and transformative technological
innovations. While the metaverse holds immense promise, it has potential risks and dark …

This study investigates consumer intention to purchase NFTs in the metaverse using the
underpinnings of the theory of consumption values (TCV). This study uses a sequential …