Kawaii (a Japanese word meaning “cute”) things are popular because they produce positive
feelings. However, their effect on behavior remains unclear. In this study, three experiments …

Cuteness is a powerful affective register whose social proliferation since the turn of the
millennium has been striking. When a Reddit user in 2014 asked Tim Berners-Lee, inventor …

Abstract 'Kawaii'is one of the most popular words in contemporary Japan and is recognized
as representative of Japanese pop culture. It is often translated into English as 'cute', but a …

Green consumption is an important component of environmental protection behavior. The
behaviors of individual consumers are having unprecedented impacts on the sustainable …

In this paper, we present Kissenger (Kiss Messenger), an interactive device that provides a
physical interface for transmitting a kiss between two remotely connected people. Each …

Engaging consumers in a firm's prosocial initiatives can generate favorable responses. As
such, cause-related marketing (CRM) advertisements typically employ various content and …

Baby schema has been considered a key stimulus that triggers feelings and thoughts of
cuteness. Kawaii is a Japanese word that roughly translates to cute in English, but its …

Purpose The purpose of this paper is to explore the effect of cuteness and cool on the
perceived quality of digital products, the mediating effect of brand perception (warmth and …

As the title of this volume indicates, cuteness occupies both the aesthetic and affective
realms. As an affect, cuteness comprises a set of visual and/or behavioral characteristics …

Intimate interactions between remotely located individuals are not well supported by
conventional communication tools, mainly due to the lack of physical contact. Also, haptic …