Purpose Understanding customers is critical for service researchers and practitioners.
Today, customers are increasingly active online, and valuable information about their …

Twitter is being used by mobile wallet firms for customer acquisition, relationship
management, marketing and promotional purposes. This study examines service …

The purpose of this paper is to develop a framework that describes the characteristics and
the underlying drivers of publically shared electronic word-of-mouth (eWOM) for …

It is by being irrelevant, untimely, and dislocated, by being abstract, that the new is brought
into existence, that creation and invention insert their surprise into the everyday and the …

Whereas the other articles in this journal focus on medical, psychiatric, and social impacts of
the Internet and technology on children and adolescents, this article examines cultural …

The ubiquity of Internet, mobile devices, and online social media platform has undeniably
altered consumer lifestyles and business conduct globally. To explore the influences of …

This article proposes a taxonomy of online consumption communities in order to address
this rather ambiguously conceptualised research field. Specifically, intercommunity …

Advances in technology have led to the development of social media and subsequently new
channels of communication. This paper refines the established Task Media Fit Model in light …

This paper investigates the role of an online community in the life of 11 Taiwanese women
living in the UK and considers the implications this empirical case has for theorising about …

ABSTRACT A recent development in the literature on social media brand fan pages is the
investigation of hostile consumer-to-consumer interactions. Existing research has thus far …