This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …

The crisis arising from the COVID-19 pandemic has affected the entire tourism system,
including communication and marketing practices. Of these practices, in recent years …

The purpose of the study is to investigate how environmental concern, eco-labelling,
influencers and user-generated content affect Generation Z's green purchase intention. The …

With social media becoming the primary channel for travelers to acquire travel-related
information, tourism service providers are increasingly partnering with social media …

E-commerce has grown steadily since internet access became more available in the mid-
1990s. Informativeness plays a key role in online shopping decisions. Potential customers …

Influencer marketing has impacted all industries, including travel and tourism. Many
Destination Management Organizations (DMOs) are leveraging the influence of online …

Over the last decade, destination marketers and Destination Marketing Organizations
(DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of …

Audiences' purchase intentions are vital to the success of influencers on social media. This
research examined how interpersonal attraction enhances parasocial relationships (PSRs) …

Social media influencer marketing is gaining importance in the restaurant industry,
especially for independent restaurants. This study explores the underlying mechanism of …

Tourism development perspectives and land use planning often intersect in sustainable
tourism management. However, the promised (advertised) sustainability and concrete …