[HTML][HTML] Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets

S Markovic, N Koporcic, M Arslanagic-Kalajdzic… - … Forecasting and Social …, 2021 - Elsevier
Small and medium-sized enterprises (SMEs) from emerging markets are the most
vulnerable types of firms, especially in times of crisis due to time and resource constraints …

Integrating the business networks and internet of things perspectives: A system of systems (SoS) approach for industrial markets

C Pardo, R Wei, BS Ivens - Industrial Marketing Management, 2022 - Elsevier
In industrial business-to-business (B2B) markets, physical entities (such as products,
machines, materials, or other objects) are increasingly connected among each other. This …

Employer branding in the fashion industry: CSR actions by fashion SMEs

K Szegedi, T Németh, D Körtvési - Sustainability, 2023 - mdpi.com
Little is known about SMEs' perceptions of CSR, sustainability, and business ethics,
particularly in the fashion industry. We have even less information on the relationship …

Sustainability and interactive network branding in fast-changing business environments

S Markovic, N Koporcic, G Samara… - Business Ethics, the …, 2023 - research.cbs.dk
This editorial is part of our BEER Spotlight Editorial Series, where we aim to shed light on
relevant topics in business that we believe need more academic attention in BEER and …

IMP: it's time to get emotional! Understanding the role of negative emotions in dynamic decision-making processes

N Koporcic, M Nietola, JD Nicholson - Journal of Business & …, 2020 - emerald.com
Purpose The purpose of this paper is to investigate the current industrial marketing and
purchasing (IMP) research that has a vague positioning of the bounded rationality of an …

A cluster's internationalization as a catalyst for its innovation system's access to global markets

A Osarenkhoe, D Fjellström - EuroMed Journal of Business, 2024 - emerald.com
Purpose The paper aims to illuminate the platform created by a cluster organization to
facilitate its internationalization and thereby enhance its regional innovation system partners' …

A new fuzzy multi-criteria decision-making approach for risk assessment of competitors' cooperation in new product development projects

S Mousavi, A Hafezalkotob, V Ghezavati… - Journal of Business & …, 2022 - emerald.com
Purpose This study aims to identify and accurately assess the risk factors of competitors'
cooperation in the NPD project. Design/methodology/approach New product development …

Interactive network branding: demonstrating the importance of firm representatives for small and medium-sized enterprises in emerging markets

N Koporcic - Journal of business & industrial marketing, 2020 - emerald.com
Purpose The purpose of this paper is to explore Interactive Network Branding (INB) in an
emerging market (EM) context while focusing on the importance of firm representatives for …

Interactive network branding: Towards a sustainability-driven strategy of small and medium-sized enterprises

N Koporcic, JÅ Törnroos - Handbook of sustainability-driven …, 2021 - elgaronline.com
Sustainability has become a core theme in business management, while global issues and
a call for sustainability thinking loom larger than ever, and with environmental degradation …

Using Sustainable Development Goals to make CSR a part of the firm's DNA

I Gugenishvili, RE Francu… - Approaches to Corporate …, 2023 - taylorfrancis.com
Businesses wishing to make a positive impact face challenges related to the creation and
dissemination of knowledge on their Corporate Social Responsibility (CSR) efforts. The …