Purpose–The purpose of this paper is to examine the effect of the pilot implementation of an
industry-specific web portal as an IT resource on textile SMEs organisational performance …

Purpose–The aim of this paper is to employ the perspectives of uses and gratification theory
and experiential marketing to investigate the antecedents of virtual community (VC) …

Purpose The purpose of this study is twofold: identifying important determinants for effective
adoption of internet technologies in an organizational supply chain context and examining …

Hyperlinks critically impact the online visibility of a tourism destination and the effectiveness
of information flow between tourism organizations and enterprises on the Internet. This study …

One of the business models in the digital field that has proliferated the most lately is the
omnichannel model. Its objective is to provide services adapted to the specific demand of …

Purpose–The purpose of this paper is to examine the impact of e-business implementation
(in terms of internal integration and external diffusion) on organizational performance …

Over the past decade, the most popular leisure activity in the world is to play online games.
However, it is difficult to make the online gamers will to pay for the privilege of playing the …

Purpose–The purpose of this paper is to theoretically analyze and empirically test the
business value of firm web visibility, including its relationship to advertising efficiency and …

Internet marketing is critical for meeting changing consumer needs and staying competitive
in the business environment. Small business owners need strategies on how to use Internet …

El e-Marketing podría definirse como el uso de Internet como fuente de publicidad y difusión
con el fin de aumentar las ventas de los productos o servicios ofertados. Una encuesta fue …