Social media greatly facilitate online social interaction among friends, and user behavior in
social interaction may be influenced by interpersonal relationships. While individuals …

Retailers endeavour to establish and maintain strong relationships with customers in order
to build customer loyalty. Unfortunately, such endeavours are not always successful as not …

This study aims to explore if traditional guanxi facets (ie, ganqing, renqing and mianzi)
between buyer and seller affect buyer's trust in seller, recommendation and purchase …

Executing effective posting strategies is becoming a key success factor in social media
marketing campaigns. This article aims to identify which types of posts are mostly effective in …

Emotions importance increases even more in the context of the national security agencies.
Since their mission is to protect and defend the citizens against attacks and also to provide …

The purpose of this paper is to study how companies communicate their corporate social
responsibility (CSR) practices on their Facebook pages, and it also investigates the impact …

La presente investigación, titulada “Estrategias de comunicación digital y el
posicionamiento en plataformas musicales para las bandas de rock independientes, Lima …

The internet transformation over the past decade has changed the way businesses and
consumers communicate. Instead of face-to-face transactions, businesses can now interact …

This research project was conducted in response to several calls by marketing scholars and
practitioners for a better understanding of the concept of consumer engagement in general …

The research concentrates on describing how emotions are shared on private and public
digital affect cultures. Two case study units are selected from private and public …