Considering the expanding e-commerce in the social media landscape and the increasing
importance of brand management in the online sphere, our primary goal was to …

The emergence of smartphones has brought a transformative change in the smartphone
industry in terms of technological innovations and business decision-making dynamics …

Management research is allocating energies to seek ways to improve organizational
performance. Branding has become a significant phenomenon that academicians and …

Since engagement is a relatively new concept in the field of marketing and is not usually
included when studying brand equity, this paper aims to analyze what role engagement has …

Strong brand equity is important for any business. Although the concept of brand equity has
been studied in various fields, its analysis has not been as extensive in the retail sector. On …

The global smartphone market is one of the most dynamically developing markets with high
competition. The presence of high-tech products in the smartphone market forces …

This research paper aims to investigate the factors influencing student satisfaction and
engagement in the use of flipped classroom in private universities in Zhaoqing, Guangdong …

This research paper delves into the intricate dynamics of e-loyalty in the context of fashion e-
commerce. The study aims to scrutinise and evaluate the effectiveness of marketing …

Goal: Create and validate a model to explain consumers' behavioral intention to repurchase
from the same e-commerce retailer, focusing on store and brand image management, with …