This study examines the patterns and trends of social media-related public relations
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …

Social media provides its users with uninterrupted access to information for a variety of
matters. On the one hand, social media helps people to express themselves freely and …

Social media has evolved over the last decade to become an important driver for acquiring
and spreading information in different domains such as business, entertainment, crisis …

This article discusses the concept, benefits, application, impact and role of artificial
intelligence (AI) in public relations (PR) industry. It examines the application of AI-based …

Social networks have obtained a relevant presence in Communication programs and they
are changing the way to disseminate information and engage in dialogue. They permit a …

The global emergence of new media and social change have drawn attention to the topic of
digital citizenship. Previous literature has examined individuals' digital citizenship with some …

Public Relations have evolved adjusting its practices to fulfill the needs of its users. In this
case, technology possesses a great influence on how PR operates and interacts within …

Social media influencers (SMIs) have become a primary stakeholder group for
communication professionals. However, this phenomenon still lacks a coherent body of …

The usefulness of ICT in language learning is unquestionable nowadays. There are many
digital educational resources available for foreign and second language teachers, materials …

A topic of primary importance for organizations is the ability to identify and appraise Social
Media Influencers (SMIs), given their key role in affecting conversations and interactions on …