Currently, there is little agreement as to how Natural Language Generation (NLG) systems
should be evaluated, with a particularly high degree of variation in the way that human …

A conceptual framework employing the distinction between stimulus-centered and subject-
centered scales is presented as a basis for reviewing 80 years of literature on the optimal …

One of the important research tool is questionnaire. Decision makers and researchers
across all academic and industry sectors conduct surveys and questionnaires to uncover …

Cronbach's alpha estimates the internal consistency of responses in multi-item bipolar
scales. This article examined three research questions (RQ):(1) To what extent do …

Perhaps the most widely used means for assessing survey respondents' personal attitudes
consists of a series of stem-statements followed by an odd or even number of ordered …

We know a lot about best practices with regard to questionnaire design but there is also a lot
we don't know and lots of future research that is needed. Many of the other contributors to …

In the sender-message-receiver communication model, tourist photographs project organic
destination images which are interpreted on the receiving end of the communication …

In textbooks and courses in statistics, substantive and measurement issues are rarely, if at
all, considered. Similarly, textbooks and courses in measurement virtually ignore design and …

Synthesizing the literature from the survey and measurement fields, this book explains how
to develop closed-response survey scales that will accurately capture such constructs as …

Questionnaires using Likert-type rating scales are an important source of data in marketing
research. Researchers use different rating scale formats with varying numbers of response …