False failure returns are products that are returned by consumers to retailers with no functional or cosmetic defect. The cost of a false failure return includes the processing …
M Bowen, A Haas, I Hofmann - Journal of Personal Selling & Sales …, 2024 - Taylor & Francis
As designing effective sales force financial compensation (SFFC) is as important as it is challenging, it comes as no surprise that SFFC has been the subject of research for over 60 …
A Kalra, M Shi - Marketing Science, 2001 - pubsonline.informs.org
Sales contests are commonly used by firms as a short-term motivational device to increase salespeople's efforts. Conceptually, sales contests and piece-rate schemes, such as salary …
G Sabnis, SC Chatterjee, R Grewal… - Journal of …, 2013 - journals.sagepub.com
The sales lead black hole—the 70% of leads generated by marketing departments that sales representatives do not pursue—may result from competing demands on sales reps' time …
S Erat, V Krishnan - Management Science, 2012 - pubsonline.informs.org
Organizations increasingly seek solutions to their open-ended design problems by employing a contest approach in which search over a solution space is delegated to outside …
Firms engaged in personal selling in business and retail markets tend to invest substantial portions of their marketing budgets on lead generation through marketing agents and …
Designing compensation plans with an appropriate level of incentives is a key decision faced by managers of direct sales forces. The authors use data on individual salesperson …
N Lim, MJ Ahearne, SH Ham - Journal of Marketing …, 2009 - journals.sagepub.com
Sales contests are short-term incentives that managers use to raise sales effort. The extant marketing theory predicts that the optimal prize structure should have two characteristics:(1) …
M Krafft, S Albers, R Lal - International Journal of Research in Marketing, 2004 - Elsevier
In this paper, we take an integrated view of Transaction Cost Analysis (TCA) and Agency Theory (AT) in order to study the direct salesforce vs. rep decision and the design of …