Purpose Marketing researchers have usually studied consumers' attachment to brands from
an emotional bonding perspective. However, the purpose of this study is to show that …

Following major strategic policy reforms and transformations in the higher education sector,
branding as a strategic resource has become an integral part of the strategic decisions of …

Background Online learning and teaching were globally popularized due to the impact of
Covid‐19. The pandemic has made both synchronous and asynchronous online learning …

This article presents an empirical investigation of the effects university brand personality and
student–university identification have on student participation and citizenship behaviour in …

Higher education institutions (HEIs) have experienced severe cutbacks in funding over the
past few years, with universities examining options for alternative funding streams, such as …

Purpose Universities are increasingly encountering high levels of national and international
competition. In order for universities to continue with their business success and expansion …

Purpose This paper aims to examine the relationships between organizational purpose,
leadership practices and sustainable outcomes for universities in emerging economies. We …

This study proposes a new giving behavior model for higher education institutions (HEI),
featuring alumni connectedness as a primary predictor. This contrasts with previous studies …

The main purpose of this study is explaining how and when customer experience benefits
the company. Built upon social identity theory, we propose that customer experience leads …

Purpose The purpose of this paper is to examine the relevant economic aspects that could
affect the sustainability of the HE sector in the UAE. Design/methodology/approach Data are …