Y Yang, Y Asaad, Y Dwivedi - Computers in Human Behavior, 2017 - Elsevier
The development of multiple applications with features of games has brought about a new trend–gamification. Gamification has become a fast-emerging practice in the business world …
Why so serious? Gamification impact in the acceptance of mobile banking services | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish …
Since prior research has shown that engagement might exert positive effects on value creation and continuous purchase intention, this study aims to examine the influence of …
Gamification is applied in academia and industry and is being studied in the last years. Gamification is nowadays applied to several areas, such as learning, computer science …
Gamification has attracted the attention of researchers from different areas such as marketing, health, sports, and education. Gamification integrates elements of game design …
S Chauhan, A Akhtar, A Gupta - Young Consumers, 2021 - emerald.com
Purpose The objective of this paper is to explore and extend the existing literature on the use of gamification in banking. Design/methodology/approach Gamification is a new …
K Dhahak, F Huseynov - Business & Economics Research Journal, 2020 - ceeol.com
In the world of business, gamification is considered to be a quick-rising technique, with numerous organizations embracing gaming techniques and game-style rewards to grow …
CS Barber - Journal of Information Systems Education, 2021 - jise.org
The idea that games impact learning is not new to pedagogy. Within the last decade, there has been an increased use of games for higher education, social engagement, marketing …
Several studies have been conducted within the domain of technology adoption, yet, less attention has been paid to how gamification can be employed to elicit fun that can accelerate …