The purpose of the present paper is to analyze the export strategies adopted by Romanian
small and medium sized enterprises, strategies based mainly on market niches. The paper …

Boutique hotels are hotel businesses dedicated to addressing a well-defined segment of
customers. The development of the concept is an ongoing process, these accommodation …

The competition between smartphone producers at world level is increasing. The global
players are threatened by smaller local producers from different foreign markets like China …

The general objectives of this paper are to obtain an overview of the present market for
organic agricultural products in Europe in general, and in Romania in particular. Organic …

The tourism field is well known for the dynamic of changes over recent years. We witness the
continous growth of the number of tourists, the increase of consumers demands, the …

This paper aims to study the way that the efforts put into increasing one of the most
significant competitiveness pillars (innovation) and results (especially patents, Marks, and …

Hoy en día la globalización determina la velocidad a la cual las empresas deben adaptarse
al entorno. De hecho, el mercado mundial está evolucionando y con ello aumenta la …

The article analyzes the consumption behavior of romanian citizens for the food services
and the evolution of cuisine preferences and motivations which make them eat out in a …