Although Pakistan has the potential for solar energy generation, only a small proportion of
the population uses solar energy technology in agriculture because of its lower public …

This article aims to explore the key factors on e-commerce adoption from elements of social
psychology, such as attitude, subjective norms, perceived behavioral control, ease of use …

Purpose The purpose of this study is to investigate the effect of fast-food restaurant service
quality (compound effect of food quality, physical environment quality and employee service …

Electricity consumption throughout the world has been rapidly increasing in past decades.
However, the current investment trend is showing signs of power supply inadequacy. Hence …

This research was designed to provide a comprehensive understanding of the formation of
travelers' pro-environmental intentions in a green lodging context by merging value-belief …

Many studies have attempted to measure the relative importance of environmental concerns
by comparing organic farming with conventional agriculture. However, there have been …

Sustainability of green tourism is gaining more attention from different stakeholders due to its
environmental benefits. However, empirical studies on the behavioral aspect of the tourists …

Purpose The purpose of this study is to examine the impact of fashion influencer measures
on consumers' purchase intentions and the mediation of attitudes to understand the …

Understanding the psychological mechanisms underpinning tourists' voluntary adoption of
behaviors that minimize harm to environments and communities that support tourism is …

In this study, we investigated the process of travelers' decision formation for bicycle touring
as a form of sustainable tourism activity. We extended the theory of planned behavior (TPB) …