[PDF][PDF] Adaptive capability, social media agility, ambidextrous marketing capability, and business survival: a mediation analysis

AB Onamusi - Marketing and Branding Research, 2021 - academia.edu
This study assessed the effect of adaptive capability and social media agility on survival
firms in multiple industries in five countries. Furthermore, it established the mediating effect …

Seeding innovation: the role of internal and external digital data in agri-food product innovation

M Frau, T Keszey - British Food Journal, 2024 - emerald.com
Purpose Since previous literature provides fragmented and conflicting results about the use
of digital data for product innovation, the article aims to comprehensively explore and shed …

The value and deliverables of medical affairs: affiliate perspectives and future expectations

AD Farrington, AG Frøstrup, P Dahl - Pharmaceutical Medicine, 2023 - Springer
Abstract The Medical Affairs (MA) function in pharmaceutical companies creates a unique
opportunity to ensure the internal linkage between Research & Development (R&D) and …

Influence of Client Relationship Management Strategy on Organisational Performance.

AA Adepeju, EO Ibem, AA Oluwatayo… - International Journal …, 2024 - search.ebscohost.com
From the system view of organisations, this study investigated how client relationship
management (CRM) strategy responses of architectural firms to market conditions influence …

[PDF][PDF] The impact of strategic management on organizational creativity and its influence on the financial performance of SMEs

TK Vuong - Journal of Entrepreneurship, 2025 - wp.jemi.edu.pl
PURPOSE: This research intends to help small and medium-sized enterprises (SMEs) in Ho
Chi Minh City (HCMC) to understand the strategic management process. The study …

A theoretical framework for identifying appropriate marketing approaches across the product development life cycle for biomedical science SMEs

SS Vahadane, AP Clarke - Journal of Small Business and Enterprise …, 2022 - emerald.com
Purpose An investigation of the marketing approaches for biomedical science small-and
medium-sized enterprises (SMEs) and organisations in the United Kingdom (UK) was …

INOVAÇÕES EM MARKETING PARA A PROMOÇÃO DA ALIMENTAÇÃO SAUDÁVEL: UM ESTUDO BIBLIOMÉTRICO

CB Oshiro, F Quevedo-Silva - Revista Eletrônica de …, 2023 - revistas.ufpel.edu.br
Resumo a) Objetivos do estudo: Ao longo das últimas décadas, verifica-se uma
conscientização gradativa quanto ao valor de uma vida saudável, incluindo o consumo de …

[PDF][PDF] SMEs Competitiveness on Market and Resource Based Integration

M Ismail, MIW Haeruddin, R Sahabuddin, AP Aslam… - Calitatea, 2023 - researchgate.net
The purpose of this study is to analyze the descriptive competitiveness of small micro
enterprises based on the resource-based and market-based. The contribution of this study …

Local Digital Twin Ecosystems: A Human-Centric Approach

O Missikoff - Digital (Eco) Systems and Societal Challenges: New …, 2024 - Springer
This work explores the growing importance of the human component in Digital Twin design
and implementation, challenging the validity of the legacy, purely cyber-physical paradigm …

[PDF][PDF] Managing Green House Gas Emissions in Scope 3

E Bevegård, S Bergbom Olsson - 2023 - stud.epsilon.slu.se
While many real estate companies have been reporting and managing emissions in scope 1
and 2, scope 3 emissions remain underreported. The real estate industry accounts for 29 per …